Performance Marketing

• Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Native Ads and real estate portals such as 99acres, MagicBricks, and Housing.com • Own cost-per-lead (CPL) and cost-per-acquisition (CAC) targets, and optimize spend across cities and projects • Work with the sales team to track leads from click to site visit to booking, and improve conversion at each stage • Plan and allocate marketing budgets across multiple simultaneous project launches • Run A/B tests on ad creatives, landing pages, and targeting to improve conversion rates • Build and maintain performance dashboards and share regular reporting with leadership • Brief and coordinate with the creative/content team on ad creatives • Set up and maintain tracking, attribution, and CRM integration for all lead sources • Track competitor activity across markets and adjust strategy accordingly • Manage relationships with external agencies or vendors supporting paid media

Requirements • 4-5 years of hands-on experience in performance marketing (real estate, BFSI, or D2C/lead-gen background preferred) • Proven, hands-on expertise with Google Ads and Meta Ads Manager, Native Ads including real estate portal advertising • Strong working knowledge of GA4, Excel, and marketing dashboards • Understanding of the real estate sales funnel, from lead generation to booking • Strong communication and stakeholder management skills • Bachelor's or Master's degree in Marketing, Business, or a related field Good to Have • Experience with CRM/lead management tools such as LeadSquared or Salesforce • Working knowledge of SEO/SEM fundamentals • Prior experience marketing housing or property projects across multiple cities