Without any doubt, a good content is the king of digital marketing. So, a good content marketer should comprehensively research on target audiences’ interest, pain points, and demography to create a premium content that has the exact proportion of all the digital marketing ingredients. His main focus should be on:
- To create compelling content (cohesive graphics and content) for the target audience.
- Sharing content on relevant channels (Social media, e-mail, etc.)
- Measuring the impact of rolled-out content marketing activities.
Research is the key to authoritative content. Hiring a good content writer is able to create compelling content consistently through researches. A good content marketer and seo expert does indulge in some research activities such as finding competitors, their loopholes that he/she can leverage on, and conduct a meaningful analysis. Promotion of your indulgent posts also holds a significant importance as it has the capability to drive 80% of the traffic.