Marketing Manager – India Office

Job Title: Marketing Manager – India Office

Job Summary:

The Marketing Manager will be responsible for assisting the companies marketing team in creating and managing both digital and offline marketing activities. This includes email campaigns, landing pages, advertising, social media, inbound marketing, and tradeshows.

Key Responsibilities:

• Perform day-to-day marketing tasks and manage marketing projects.
• Assist the CMO and India Office CEO in formulating and implementing marketing strategies for the India market, including planning and creating marketing plans.
• Utilize HubSpot automated marketing software to write, formulate, and implement email campaigns, workflows, landing pages, and content.
• Conduct market research.
• Help manage the production of promotional materials and digital marketing campaigns, including emails, social media, and inbound marketing, with a focus on conversion optimization and reporting.
• Manage the creation of content for blogs, social media, and case studies.
• Develop and implement strategies for tradeshows and events.

Requirements:

• Fluent English speaker.
• 4 years of relevant work experience in marketing to B2B companies.
• Academic degree in Marketing, Communications, or Business.
• Proficient use of marketing automation platforms, specifically HubSpot.
• Experience in lead generation through organic, inbound, and digital marketing.
• Familiarity with PPC, social media, and community management.
• Ability to create and execute effective marketing strategies that meet brand standards.
• Excellent strategic, analytical, and creative thinking skills.
• Excellent written and verbal communication skills.
• Exceptional attention to detail and project management skills.
• Knowledgeable about marketing funnels, lead scoring, lead profiling, and other methods of the lead qualification process.