Manager - Sales and Marketing

Key Responsibilities

Strategic Planning and Execution:

• Develop and manage the annual marketing budget.
• Create and execute marketing strategies to drive business growth and increase market share.
• Design and implement innovative sales and marketing strategies to cater to different customer segments.

Lead Generation and Client Acquisition:

• Identify and generate leads in various industries relevant to the company’s products and solutions.
• Develop strategies for new client acquisition and enhance retention of existing customers.
• Present tailored solutions to leads/customers based on the product range.

Market Research and Intelligence:

• Utilize market intelligence to identify growth opportunities and new business segments.
• Monitor and adapt to marketing trends and competitor strategies.

Coordination and Reporting:

• Collaborate with Sales, Finance, Public Relations, and Production teams to align marketing strategies.
• Prepare and present quarterly and yearly MIS reports to senior management.

Team Development:

• Build and mentor a high-performing sales team to achieve targets.
• Ensure team alignment with organizational goals and foster a culture of innovation and accountability.

Brand Development:

• Promote the company’s brand through campaigns, product launches, and digital marketing initiatives.
• Leverage technical product knowledge to position the company’s offerings effectively in the market.

Required Knowledge and Skills

• Proficiency in Product Marketing, Brand Management, Marketing Communication, and Campaign Management.
• Expertise in Digital Marketing, Brand Promotion, and New Product Launches.
• Solid understanding of B2B marketing and the ability to promote products on technical merits.
• Excellent communication and interpersonal skills.
• Strong analytical and strategic planning abilities to derive actionable insights.

Qualifications and Experience

• Education:

  • Bachelor’s degree in Business Management, Commerce, or any general degree from a reputed institution.
  • Post-graduation in Marketing or Sales is mandatory.

• Experience:

  • 8 to 10 years of experience in sales and marketing, preferably in B2B industries.

Competencies

• Goal-oriented with a strong focus on targets and outcomes.
• Innovative mindset with the ability to conceptualize and execute creative solutions.
• Team-building skills to nurture a results-driven sales team.