Back-Office Sales Coordinator & Estimator

• Prepare accurate and competitive quotations for electrical and industrial automation products.
• Respond promptly to customer pricing requests received through email, phone calls, and the sales team.
• Prepare quotations for products including:
  • PLCs
  • Variable Frequency Drives (VFDs)
  • Human Machine Interfaces (HMIs)
  • Switchgear
  • Sensors
  • Relays
  • Contactors
  • Circuit Breakers
  • Controllers
  • Industrial Cables
  • Power Supplies
  • Industrial Automation Components
• Utilize supplier price lists, pricing matrices, and approved company discount structures while preparing quotations.
• Ensure timely turnaround of quotation requests while maintaining pricing accuracy.
• Prepare techno-commercial proposals in accordance with customer requirements.

• Review customer RFQs, BOQs, tender documents, and technical specifications.
• Identify suitable products and equivalent part numbers based on customer requirements.
• Prepare detailed commercial estimates and costing sheets.
• Perform accurate margin calculations while adhering to company pricing policies.
• Prepare standard electrical component estimates within committed timelines.
• Ensure commercial viability while maintaining competitive pricing.

• Coordinate with OEMs, distributors, and suppliers regarding:
  • Product availability
  • Commercial pricing
  • Delivery schedules
  • Lead times
  • Technical specifications
• Follow up with vendors for urgent quotations and delivery commitments.
• Maintain updated supplier price lists and commercial records.
• Build effective working relationships with suppliers for faster response times.

• Act as the primary back-office support for the field sales team.
• Assist sales engineers by providing pricing and commercial support during customer meetings.
• Coordinate with Purchase, Stores, Accounts, and Logistics teams for order processing.
• Ensure timely execution of customer orders from quotation to dispatch.
• Maintain records of quotations, inquiries, customer communications, and follow-ups.
• Track quotation conversion rates and support sales closure activities.

• Handle customer inquiries professionally through phone, email, and online communication.
• Provide accurate technical and commercial information to customers.
• Build strong customer relationships through prompt responses and quality service.
• Resolve customer queries related to pricing, product selection, and delivery timelines.
• Maintain high customer satisfaction by ensuring timely communication.

• Prepare daily, weekly, and monthly quotation reports.
• Maintain quotation history and customer databases.
• Generate sales reports, pricing analysis, and commercial MIS.
• Update CRM with inquiry status, quotation details, and customer interactions.
• Maintain proper documentation for future reference and audits.

• Diploma or Bachelor's Degree in:
  • Electrical Engineering
  • Electronics Engineering
  • Instrumentation Engineering
• Science graduates with relevant industrial automation exposure may also be considered.

• 1–3 years of experience in:
  • Sales Coordination
  • Inside Sales
  • Back Office Sales
  • Commercial Estimation
  • Quotation Management
  • Technical Sales Support

Preferred candidates should have experience in:

• Electrical Automation Companies
• Industrial Automation Suppliers
• Electrical Distributors
• Panel Builders
• Industrial Electrical Trading Companies
• System Integrators

Candidates should possess hands-on knowledge of:

• PLCs
• Variable Frequency Drives (VFDs)
• Human Machine Interfaces (HMIs)
• Sensors
• Switchgear
• Relays
• Contactors
• Circuit Breakers
• Controllers
• Industrial Power Supplies
• Industrial Cables
• Automation Components

Experience with products from the following brands will be highly preferred:

• Siemens
• Schneider Electric
• ABB
• Omron
• Delta
• Mitsubishi Electric
• Allen-Bradley (Rockwell Automation)
• Phoenix Contact
• Weidmüller

The ideal candidate should have proficiency in:

• VLOOKUP / XLOOKUP
• Pivot Tables
• IF Functions
• Data Validation
• Lookup Functions
• Basic Formula Writing

• BOQ Preparation
• Cost Estimation
• Commercial Calculations
• Pricing Analysis
• Margin Calculation
• Quotation Preparation
• Data Entry with High Accuracy

• MS Office Suite
• CRM Software (Preferred)
• ERP Systems (Preferred)

• Excellent communication and interpersonal skills.
• Strong analytical and numerical ability.
• High attention to detail and accuracy.
• Customer-focused approach.
• Strong organizational and multitasking skills.
• Ability to work under pressure and meet tight deadlines.
• Good negotiation and coordination skills.
• Quick decision-making and problem-solving abilities.
• Positive attitude with a proactive approach.
• Strong teamwork and collaboration skills.
• Ability to prioritize multiple quotation requests efficiently.

• Experience in industrial electrical or automation product sales support.
• Strong understanding of commercial quotations and technical product selection.
• Ability to interpret customer technical requirements and recommend suitable solutions.
• Self-motivated and capable of handling multiple inquiries simultaneously.
• Immediate joiners or candidates with a short notice period will be preferred.