Marketing Lead

Marketing Strategy & Brand Develop and execute alata.ai’s end-to-end marketing strategy aligned with product and business goals. Own brand positioning, identity, messaging, and tone of voice. Develop multi-channel advertising strategies and creative marketing campaigns. Build and oversee content and owned-media strategies to drive organic traffic, brand awareness, and lead generation. Campaign Execution & Agency Management Plan and execute B2C marketing and paid advertising campaigns. Identify, onboard, manage, and direct external creative agencies, media houses, freelancers, and vendors. Work closely with internal leadership and product teams to translate business objectives into impactful campaigns. Drive omnichannel marketing initiatives across digital advertising, PR, brand campaigns, and growth marketing. Performance & Analytics Define and monitor marketing KPIs to measure campaign performance, reach, acquisition, and user growth. Analyze campaign data and user insights to identify improvement opportunities. Continuously optimize campaigns, budgets, creative strategies, and marketing initiatives based on ROI and performance data.

Required Qualifications & Skills Proven hands-on experience in B2C marketing and advertising strategy. Strong experience planning and executing paid digital advertising campaigns. Demonstrated ability to independently develop and execute marketing strategies. Proven experience selecting, onboarding, and managing external marketing/media/creative agencies. Strong understanding of marketing KPIs, analytics, performance marketing, and ROI. Excellent creative thinking combined with a strong data-driven approach. Excellent written and verbal English communication skills. Strong stakeholder management and project execution abilities. Preferred Skills Experience in technology, digital platforms, SaaS, recruitment, or career platforms. Understanding of global consumer marketing. Experience working with international or cross-border teams. Strong knowledge of brand building, content marketing, PR, and growth marketing.