Shopify Developer

Storefront build and performance • Own the Shopify theme end to end: Liquid, JSON templates, sections, blocks, metaobjects. • Hold Core Web Vitals in the green on mobile. Most of our traffic is a parent on a mid-range Android phone on 4G, and every 100ms shows up in conversion. • Ship the size-selector, expandable-sole explainer and size-chart experiences - the highest-leverage conversion surfaces we have. Conversion and experimentation • Build and instrument A/B tests on PDP, collection and cart. Work with marketing on hypotheses, not just implementation. • Implement analytics and event tracking correctly: GA4, Meta CAPI, server-side tagging, consent handling. Apps, integrations and data • Evaluate, integrate and - where an app is bloating the theme - replace apps with native code. Every app you add is a performance and cost decision you'll be asked to defend. • Integrate with WMS/3PL, ERP, returns, reviews, WhatsApp/SMS and marketing automation via Shopify Admin and Storefront APIs and webhooks. SEO and AEO implementation • Implement JSON-LD (Product, CollectionPage, FAQPage, BreadcrumbList, ItemList), clean heading structure, canonical and hreflang handling. • Build collection and blog templates that let the content team publish tables, FAQ blocks and cited copy without touching code. Reliability • Version control, staging themes, code review, rollback plan. No editing live theme code on a Friday evening. • Own peak-season readiness: sale events, launch drops, traffic spikes.

• 3+ years building on Shopify, including at least one Online Store 2.0 theme built or substantially rebuilt by you. • Strong Liquid, plus HTML, modern CSS and vanilla JavaScript. You can debug a theme you didn't write. • Shopify Admin API, Storefront API, webhooks, and at least one custom app or Shopify Function. • Git-based workflow, Shopify CLI, and experience deploying without breaking a live store. • Demonstrable performance work - you can talk through a specific site where you moved LCP or CLS and how. • Comfort reading analytics and arguing from data rather than preference. Nice to have • D2C fashion, footwear, apparel or kids' category experience. • Headless / Hydrogen, or a considered opinion on why headless would be wrong for a store our size. • Shopify Plus, Shopify Markets, checkout extensibility. • Basic design sensibility - you can implement a Figma file faithfully and flag when it won't work on a 360px screen. • Familiarity with technical SEO for e-commerce.