Performance Marketing

- Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Native Ads and real estate portals such as 99acres, MagicBricks, and Housing.com - Own cost-per-lead (CPL) and cost-per-acquisition (CAC) targets, and optimize spend across cities and projects - Work with the sales team to track leads from click to site visit to booking, and improve conversion at each stage - Plan and allocate marketing budgets across multiple simultaneous project launches - Run A/B tests on ad creatives, landing pages, and targeting to improve conversion rates - Build and maintain performance dashboards and share regular reporting with leadership - Brief and coordinate with the creative/content team on ad creatives - Set up and maintain tracking, attribution, and CRM integration for all lead sources - Track competitor activity across markets and adjust strategy accordingly - Manage relationships with external agencies or vendors supporting paid media

Requirements - 4-5 years of hands-on experience in performance marketing (real estate, BFSI, or D2C/lead-gen background preferred) - Proven, hands-on expertise with Google Ads and Meta Ads Manager, Native Ads including real estate portal advertising - Strong working knowledge of GA4, Excel, and marketing dashboards - Understanding of the real estate sales funnel, from lead generation to booking - Strong communication and stakeholder management skills - Bachelor's or Master's degree in Marketing, Business, or a related field