● Plan, execute, and optimize high-performing paid campaigns across Google Ads, Meta (Facebook & Instagram), Bing Ads, and TikTok. ● Continuously track performance metrics like CTR, CPA, ROAS, and LTV to guide budget allocation and scaling. ● Collaborate closely with the design and creative team to build compelling ad creatives (both static & video) that convert. ● Write ad copy that drives clicks and conversions. ● Conduct keyword research, audience targeting, and A/B testing to find growth opportunities. ● Analyze campaign data to uncover actionable insights and ensure profitable ROAS. ● Stay updated with platform changes, industry trends, and algorithm updates.