Digital Marketing Manager

Paid Marketing • Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. • Manage campaign budgets, targeting, bidding, creatives, and landing-page performance. • Monitor CPL, CPA, ROAS, conversion rates, and overall campaign ROI. • Continuously test and optimize campaigns through A/B testing and performance analysis. Organic Marketing & SEO • Develop and execute comprehensive SEO strategies covering on-page, off-page, technical SEO, and content optimization. • Conduct keyword research, competitor analysis, content gap analysis, and SERP analysis. • Improve organic rankings, website traffic, lead generation, and domain visibility. • Work closely with content and development teams to implement SEO recommendations. AI SEO / AEO / GEO • Implement emerging AI-driven SEO strategies to improve visibility across AI-powered search and answer engines. • Understand and apply AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) principles. • Optimize content for AI search platforms and evolving search experiences. • Track changes in search behavior, AI-generated results, and emerging digital marketing trends. Content & Social Media • Develop content strategies aligned with business objectives, target audiences, and SEO goals. • Coordinate with content writers, designers, and social media teams. • Plan and monitor social media campaigns and brand visibility initiatives. • Ensure consistency of brand messaging across digital channels. Analytics & Reporting • Monitor website and campaign performance using Google Analytics, Google Search Console, Google Tag Manager, and relevant marketing tools. • Prepare regular performance reports covering traffic, leads, conversions, rankings, campaign ROI, and other key metrics. • Identify opportunities for optimization based on data and performance insights.

Required Skills & Experience • 4+ years of relevant experience in Digital Marketing. • Strong hands-on experience in both Paid and Organic Marketing. • Proven experience with Google Ads, Meta Ads, and LinkedIn Ads. • Strong understanding of SEO, SEM, keyword research, technical SEO, and content marketing. • Practical knowledge of AI SEO, AEO, GEO, and AI-powered search optimization. • Experience with Google Analytics, Search Console, Tag Manager, and SEO tools such as SEMrush/Ahrefs or similar platforms. • Strong analytical and data-driven approach. • Excellent communication and stakeholder-management skills. • Ability to independently plan, execute, monitor, and optimize digital marketing campaigns. • Experience in the IT / SaaS / Technology industry will be an advantage. Key Performance Areas • Qualified lead generation • Organic traffic and keyword growth • Paid campaign performance and ROI • CPL / CPA optimization • Search engine visibility • AI search / AEO / GEO visibility • Website conversion improvement • Content performance • Overall digital marketing contribution to business growth