Creative Lead
Job description
● 4 to 6 years of relevant experience in brand strategy, campaign strategy, or creative
strategy, preferably within a digital, advertising, or creative agency.
● Proven experience working across multiple brands and categories.
● Hands-on involvement in campaign ideation, concept development, and strategic
planning.
● A portfolio demonstrating campaigns you have helped strategise and develop, including
your individual contribution.
● The ability to connect a business or brand objective with an audience insight and a
compelling creative idea.
● Strong storytelling, presentation, and client communication skills.
● A good understanding of digital platforms, contemporary culture, and how brands can
communicate meaningfully with their audiences.
What you will do
- 1. Brand & Campaign Strategy
- ● Develop brand and social media campaign strategies for clients across multiple
- industries and categories.
- ● Translate brand objectives, consumer insights, and communication challenges into
- clear strategic directions.
- ● Build campaign narratives, communication territories, creative platforms, and big ideas.
- ● Identify opportunities for brands to participate in relevant cultural conversations
- without forcing trends.
- 2. Creative Ideation & Concept Development
- ● Lead brainstorming and ideation for integrated campaigns, digital-first campaigns,
- brand launches, and topical communication.
- ● Develop original campaign concepts, creative routes, and storytelling frameworks that
- are relevant to the brand and its audience.
- ● Collaborate with copywriters, designers, video teams, and creative leads to translate
- strategic thinking into compelling creative work.
- ● Challenge generic ideas and bring fresh perspectives to campaign development.
- 3. Research & Consumer Insights
- ● Conduct audience, category, competitor, and cultural research to uncover meaningful
- insights.
- ● Understand consumer behaviour, brand positioning, and market dynamics to identify
- communication opportunities.
- ● Translate trends and insights into actionable campaign ideas rather than simply
- replicating what is trending.
- 4. Client Collaboration & Execution
- ● Present campaign strategies and creative concepts to clients, clearly explaining the
- thinking behind the ideas.
- ● Work closely with account management, creative, and production teams to take
- campaigns from brief to execution.
- ● Maintain strategic consistency throughout execution and use campaign learnings to
- strengthen future recommendations.
Job details
How to apply
Apply through this page and a consultant will come back to you within one working day. You can also send your CV directly and we will match you against this and other live mandates. Alliance never charges candidates a fee.
About the company
Alliance is running this mandate on the employer's behalf. The company is named to shortlisted candidates before any interview is arranged, so you always know who you are meeting.
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