SEO & Digital Work Manager

Job description

What you will do

• A. Comprehensive Search Engine Optimization (SEO) Management
• ● Technical & On-Page SEO: End-to-end management of website health, crawling, indexing,
• site speed optimization, schema markup, and structured data implementation for FMCG
• products.
• ● Keyword Strategy: In-depth keyword research focusing on consumer intent, FMCG product
• queries, local search trends in Bihar/Eastern India, and e-Commerce search terms.
• ● Off-Page SEO & Authority Building: Executing high-quality backlink strategies, digital PR
• campaigns, influencer outreach, and brand mention monitoring.
• ● Local SEO Management: Managing Google Business Profiles (GBP), local map rankings,
• distributor location listings, and geo-targeted search visibility across Patna and major
• regional markets.
• B. Performance Marketing & Digital Work Execution
• ● Paid Search & Social Ads: Designing, running, and optimizing Google Ads (Search,
• Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), and regional ad campaigns
• with ROI/ROAS focus.
• ● E-Commerce & Marketplace SEO: Optimizing product listing pages (A+ content, keywords,
• images, customer reviews) across major platforms (Amazon, Flipkart, Blinkit, Zepto,
• Instamart).
• ● Lead Generation & Distribution Support: Running B2B digital campaigns to capture
• prospective distributor, super stockist, and modern trade partner inquiries.
• C. Content Strategy & Social Media Governance
• ● Overseeing content calendar creation for blogs, product landing pages, recipe/usage ideas,
• and promotional campaigns tailored to target demographics.
• ● Managing digital media creation, creative agency workflows, video marketing assets, and
• brand voice across all social media channels.
• ● Implementing WhatsApp Business API and email marketing workflows for promotional
• schemes and distributor announcements.
• D. Analytics, Budgeting & Reporting Work
• ● Tool & Analytics Ownership: Master-level management of Google Analytics 4 (GA4),
• Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Google Tag Manager.
• ● Performance Dashboarding: Preparing weekly and monthly executive reports covering
• organic traffic trends, keyword rankings, conversion rates, customer acquisition cost (CAC),
• and ROAS.
• ● Managing the digital marketing budget effectively to ensure maximum performance with
• optimal expenditure.

Job details

How to apply

Apply through this page and a consultant will come back to you within one working day. You can also send your CV directly and we will match you against this and other live mandates. Alliance never charges candidates a fee.