Lead Generation Consultant
Job description
Qualifications
Matric / Grade 12 is essential.
A qualification in Sales, Marketing, Business Administration, or a related field is advantageous.
Experience
Previous experience in lead generation, telesales, appointment setting, sales administration, business development, customer service, or a related role.
Experience with outbound calling and customer engagement.
Familiarity with CRM systems.
Knowledge
Understanding of sales processes and lead generation practices.
Knowledge of CRM systems and sales pipeline management.
Familiarity with LinkedIn and digital prospecting techniques.
Skills & Competencies
Excellent verbal communication skills and telephone etiquette.
Strong persuasion and influencing skills.
Ability to build and maintain professional relationships.
Good organisational and time management skills.
Strong attention to detail.
Computer literacy and confidence using CRM and digital prospecting tools.
Self-motivated, target-driven, and able to work independently in an onsite environment.
What you will do
- Lead Generation & Prospecting
- Identify potential business opportunities using prospect databases, marketing campaigns, target account lists, and other lead sources.
- Conduct outbound prospecting through telephone calls, email campaigns, LinkedIn, and other approved channels.
- Research prospective clients to understand their business requirements, decision-makers, and upcoming opportunities.
- Build and maintain a consistent prospecting pipeline.
- Meeting Generation
- Secure qualified meetings between prospects and the relevant sales representatives.
- Ensure meetings meet agreed qualification criteria.
- Confirm appointments and communicate relevant prospect information to the sales team.
- Represent the organisation professionally during all prospect interactions.
- Opportunity Qualification
- Assess opportunities based on decision-maker involvement and alignment with the target customer profile.
- Identify potential client requirements, projects, and business needs.
- Explore opportunities related to asset finance, rental, lifecycle management, and other relevant services.
- Establish clear next steps and follow-up actions.
- CRM Management
- Maintain accurate prospect and opportunity records in the CRM system.
- Record outreach activities, conversations, meeting outcomes, and follow-ups.
- Ensure customer information is complete, accurate, and up to date.
- Support sales reporting and pipeline analysis through effective data management.
- Collaboration
- Work closely with Sales, Marketing, and Business Development teams.
- Participate in sales meetings and feedback sessions.
- Share market intelligence and prospect feedback to support business development strategies.
- Key Performance Areas (KPAs)
- Qualified Meetings Generated: Generate meetings with prospective clients that meet established business criteria.
- Opportunity Creation: Support the conversion of meetings into accepted sales opportunities.
- CRM & Data Quality: Maintain accurate and complete prospect and opportunity records.
- Activity Management: Consistently achieve daily and weekly outreach targets.
- Professional Conduct: Represent the organisation professionally and contribute positively to the team.
Job details
How to apply
Apply through this page and a consultant will come back to you within one working day. You can also send your CV directly and we will match you against this and other live mandates. Alliance never charges candidates a fee.
About the company
Alliance is running this mandate on the employer's behalf. The company is named to shortlisted candidates before any interview is arranged, so you always know who you are meeting.
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