Digital Marketing Manager

Job Description:

Responsibilities

• Accountable for Managing marketing team, pacing, forecasting, and budget management across all paid search and social accounts
• Accountable for delivery of all projects within agreed upon timelines across all campaigns and always-on programs
• Facilitate daily, weekly and monthly reporting to evaluate the performance of media against forecasted goals (unique goals across business units and campaigns)
• Drive execution of new campaign content and delivery across digital channels
• Provide marketing team with the strategic and tactical recommendations and best-in-class examples they need to dramatically raise our brand's organic search profile, attract more of our target consumers, and deliver on their expectations
• Continually test and learn across audiences, bidding strategies, creative, and channel-specific tactics and report findings to cross-functional partners
• Lead weekly/monthly reporting, both internally and externally, with the goal of building best practices and iterating on what works
• Lead ad content development and testing strategy for digital ad creative

Requirements

• You should be a creative thinker and strong problem-solver who develops hypotheses to drive insights
• You should be comfortable with data and love diving into complex data to draw conclusions
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC, LTV, and CR).

•Proven years of professional experience in a fast-paced environment working in the Performance Marketing field. (B2C or Edtech experience will be a plus)

Contact: Subhajit, Number: 8910745515

Educational Details: B.Tech/ MBA

City: Ahmedabad

State: Gujarat

PostalCode: 320008

Occupational Category: Permanent

Recruiter: Shubhajit Kirtaniya - +91 - 8910745515

Workhours: Full Time

Qualifications:

B.Tech/ MBA

Created Date: 06-04-2022

Responsibilities:

• Accountable for Managing marketing team, pacing, forecasting, and budget management across all paid search and social accounts
• Accountable for delivery of all projects within agreed upon timelines across all campaigns and always-on programs
• Facilitate daily, weekly and monthly reporting to evaluate the performance of media against forecasted goals (unique goals across business units and campaigns)
• Drive execution of new campaign content and delivery across digital channels
• Provide marketing team with the strategic and tactical recommendations and best-in-class examples they need to dramatically raise our brand's organic search profile, attract more of our target consumers, and deliver on their expectations
• Continually test and learn across audiences, bidding strategies, creative, and channel-specific tactics and report findings to cross-functional partners
• Lead weekly/monthly reporting, both internally and externally, with the goal of building best practices and iterating on what works
• Lead ad content development and testing strategy for digital ad creative