SEO specialist

Job Description:

Role Duties and Responsibilities:

• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research, create, manager and allocate paid campaigns across Google and Social Networking Sites
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Key Requirements:

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• Young, Outspoken, Good communication skills – Oral & written, Agile, Proactive

Required Skills:

• Excellent oral and written communication skills.
• Strong technical skills with SEO and Ads tools
• Ability to get the work done on time.
• Linguistic requirement - English, Hindi and Tamil.

About Mtandt Group

Mtandt Group is on a mission to be a world leader in offering products and services that help businesses and institutions to save time and money as they build, repair, operate and maintain facilities and infrastructure.

Operating through Manufacturing, Sales, Renting, Training, and Services, the Group is engaged in Aerial Work Platforms, Vertical Lifts, Material Handling Equipment, Ground Protection & Stabilization Solutions, Fall Protection Systems, Under-Deck & Netting Systems, Tools, PPE’s and MRO Supplies.

City: Ghaziabad

State: Uttar Pradesh

PostalCode: 201010

Recruiter: Deepa Rani - +91 - 7702808798

Created Date: 26-07-2022

Desired Skills:

Excellent oral and written communication skills.

• Strong technical skills with SEO and Ads tools
• Ability to get the work done on time.

· Linguistic requirement - English, Hindi and Tamil

Responsibilities:

Role Duties and Responsibilities:

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research, create, manager and allocate paid campaigns across Google and Social Networking Sites
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords