Job Description:
Experience & Qualifications:
- Minimum 2 years of relevant experience in digital marketing & strategy
- Up-to-date knowledge of digital marketing concepts and best practices
- Familiarity with execution & promotion on social media platforms
- Experience working in a services company
- Be familiar with marketing and branding principles and be able to drive/coordinate digital marketing campaigns.
- Analytical skills in order to understand reports and evaluate success
- Multitasking: Ability to take ownership of multiple initiatives & co-ordinate with multiple stakeholders at any given time
- Collaborative, go-getting approach to work
Responsibilities:
Oversee all company digital marketing activities and strategy, including:
Social media:
- Create strategies and set targets for all social channels – LinkedIn, Facebook, Instagram, Twitter, etc. (both organic & paid)
- Create, develop, and execute strategy for digital demand generation.
- Drive prospect generation for the company through various means, including online demand generation
- Coordinate and manage marketing efforts with in-house and external agencies.
- Give goals and measure the effectiveness of the campaigns
- Generate Content: with content writer, designer – oversee their work and offer guidance or direction
- Track and analyze success metrics (brand awareness, engagement, traffic to website, etc.) and create weekly/monthly/quarterly reports
- Monitor company presence on social media
Content Marketing:
- Set targets for content marketing and build strategies to achieve them
- Oversee the creation and execution of effective SEO strategies to improve organic visibility in conjunction with our SEO expert
- Work with content writer and researchers to execute: blogging, managing company website and their updating (ensure the website is up-to-date, optimized and on-brand at all times) and email marketing activities (if any)
- Keep track of success metrics (in relation to traffic, engagement, conversions)
- Launch advertisements to increase brand awareness
Paid Media:
- Work with our SEO expert to launch optimized online adverts through social media mediums like LinkedIn, Facebook, Instagram, Twitter etc. as well as Google to increase company and brand/product awareness
City: Pune
State: Maharashtra
PostalCode: 411045
Recruiter: Prashanth +91-7904589587
Created Date: 02-09-2022
Salary Range: As Per Industry Standards.
Openings: 1
