SEO

Job Description:

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Educational Details: Graduation

City: Ahmedabad

State: Gujarat

PostalCode: 380015

Recruiter: Anand Singh - +91 7300775377

Workhours: 9:00

Qualifications:

BE (CSE/IT), MCA (CS /IT), BCA (CS/ IT) etc.

Created Date: 01-06-2023

Desired Skills:

Requirements:

Strong knowledge of Google updates and algorithms
Excellence in written communication skills
Strong understanding of current online marketing concepts, strategies, and best practices.
Responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings and leads on all major search networks.
Previous experience in a similar SEO role or performing similar campaigns. Up-to-date with the latest trends and best practices in SEO.
Strong analytical and reporting skills for Landing Pages, UX, & Lead Gen.
Managing On-page and off-page Activities

Responsibilities:

2 or 3 years of experience for this position


Roles and Responsibility:

Ability to oversee the Search Engine Optimization Strategy.
Devising strategies to drive online traffic to the website.
Tracking Analytics and making improvements to the website.
Utilizing a range of techniques including SEO, SMO
Overseeing the social media strategy for the company.
Work with a designer and create attractive Images for various blogs & Social Media.
Suggest and Improve the usability, design, content, and conversion of the website.
Evaluating customer research, market conditions, and competitor data.
Review new technologies and keep the company at the forefront of developments in SEO.

Experience Requirements:I Need Around 2 or 3 years of experience for this position.