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SEO/SEM Specialist
Educational Details: Bachelor degree
City: Nashik
State: Maharashtra
Postal Code: 422009
Recruiter: Mahipal Singh Rawat - +91-8670961522
Qualifications: Bachelor degree
Experience: 3-10 year
Salary: 35000
Industry: Software development
Openings: 1
Primary Responsibilities :
- Support multiple websites.
- Recommend changes to the website, content, linking and other areas to improve SEO positions for target keywords.
- Perform ongoing keyword discovery and optimization
- Implement tests, collect and analyze data and results, and identify key trends and insights to achieve maximum ROI from search campaigns.
- Track, report, and analyze website analytics and PPC campaigns
- Manage campaign expenses, estimating monthly costs
- Optimize copy and landing pages for SEM
- Research and implement search engine optimization recommendations
- Research and analyze competitor links
- Develop and implement link-building tactics
- Engage with the development team to ensure SEO best practices are implemented properly
- Work with the content team to drive SEO in content creation
- Manage and post manage blogs developed by content writers.
Desired Skills:
- 3+ Years of SEO management
- Proven SEO and SEM experience managing
- PPC campaigns. Experience preferred
- Hands-on experience with website analytics tools (e.g., Google Analytics, Search Console, Moz, Keyword or other platforms)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Fluent in written and spoken English
- University Degree. Postgraduate Diploma/Certificate in Marketing preferred.
Experience Requirements:
Educational Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience:
- Minimum of 2-4 years of proven experience in SEO and SEM.
- Demonstrated experience managing PPC campaigns and optimizing paid search.
Technical Skills:
- Strong understanding of SEO principles and best practices.
- Proficiency in using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
- Familiarity with HTML, CSS, and website administration.
Analytical Skills:
- Ability to analyze data and generate actionable insights to improve campaign performance.
- Experience in conducting keyword research and competitive analysis.
Content Strategy:
- Understanding of content marketing principles and how they integrate with SEO strategies.
- Ability to collaborate with content creators to optimize web content for search engines.
PPC Management:
- Experience with managing PPC campaigns on platforms such as Google Ads and Bing Ads.
- Knowledge of conversion tracking and A/B testing methodologies.
Communication Skills:
- Excellent written and verbal communication skills.
- Ability to present findings and recommendations to stakeholders.
Project Management:
- Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
- Detail-oriented and able to work independently as well as in a team environment.
Staying Updated:
- Keeping up-to-date with the latest industry trends, algorithm updates, and best practices in digital marketing.
Certifications (optional but advantageous):
- Relevant certifications in SEO, SEM, Google Ads, or digital marketing (e.g., Google Analytics Certification, HubSpot Inbound Certification).
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