Head Of Marketing

Job Description:

Key Responsibilities:

- Develop and implement marketing strategies that drive brand awareness, customer acquisition, and retention

- Development of eNewsletters, promotion / incentive flyers, brochures, social media postings

- Manage social media platforms such as Facebook, Instagram etc.

- Preparation of brand materials for events and incentives

- Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including social media, email marketing, and paid advertising

- Coordination and communication with global and regional marketing subsidiaries for the adaptation and translation of communication materials (digital & print)

- Conduct market research to identify customer needs and preferences, as well as emerging trends and opportunities

- Analyze marketing metrics to track the effectiveness of campaigns and adjust strategies accordingly

- Planning and execution of company-run events (online & offline) and incentive trips, also including overseas travel to support the execution of such incentive trips ‘on the ground’

- Manage, mentor and provide guidance to the marketing team

- Work with external agencies and vendors to execute marketing initiatives and campaigns

- Manage the marketing budget, ensuring that resources are allocated effectively to achieve maximum ROI

Requirements:

- Bachelor’s degree in Marketing, Communications, or a related field

- 5 to 7 years of experience in marketing, with a focus on digital marketing and strategy development

- Proven track record of developing and executing successful marketing campaigns that drive customer acquisition and retention

- Strong leadership skills, with the ability to manage and mentor a team of marketing professionals

- Excellent communication skills, with the ability to present ideas and strategies to senior executives and stakeholders

- Strong analytical skills, with the ability to analyze marketing metrics and adjust strategies accordingly

- Knowledge of marketing automation tools, CRM systems, and other marketing technologies

- Experience working with external agencies and vendors to execute marketing initiatives

- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

Preferred Qualifications:

- Work experience in Health or Pharmaceutical background highly preferred

- Familiarity with SEO, SEM, and content marketing

Educational Details: Any Graduate

City: Ahmedabad

State: Bangalore

PostalCode: 560066

Recruiter: Anand Singh - +91 7300775377

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field

Created Date: 05-06-2023

Desired Skills:

Work experience in Health or Pharmaceutical background highly preferred

- Familiarity with SEO, SEM, and content marketing

Responsibilities:

Key Responsibilities:

- Develop and implement marketing strategies that drive brand awareness, customer acquisition, and retention

- Development of eNewsletters, promotion / incentive flyers, brochures, social media postings

- Manage social media platforms such as Facebook, Instagram etc.

- Preparation of brand materials for events and incentives

- Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including social media, email marketing, and paid advertising

- Coordination and communication with global and regional marketing subsidiaries for the adaptation and translation of communication materials (digital & print)

- Conduct market research to identify customer needs and preferences, as well as emerging trends and opportunities

- Analyze marketing metrics to track the effectiveness of campaigns and adjust strategies accordingly

- Planning and execution of company-run events (online & offline) and incentive trips, also including overseas travel to support the execution of such incentive trips ‘on the ground’

- Manage, mentor and provide guidance to the marketing team

- Work with external agencies and vendors to execute marketing initiatives and campaigns

- Manage the marketing budget, ensuring that resources are allocated effectively to achieve maximum ROI

Experience Requirements:5 to 7 years of experience in marketing, with a focus on digital marketing and strategy development - Work experience in Health or Pharmaceutical background highly preferred - Familiarity with SEO, SEM, and content marketing