Business Development Representative (BDR) / Lead Generation Specialist

Job Title: Business Development Representative (BDR) / Lead Generation Specialist

Experience: 1-3 Years

We are seeking a dynamic and motivated Business Development Representative (BDR) / Lead Generation Specialist to join our team. In this role, you will focus on outbound prospecting, lead qualification, and appointment setting within the B2B sector, driving business growth and contributing directly to our revenue objectives.

• Utilize diverse channels, including phone, email, and social media, for targeted outreach to potential clients.
• Research and identify decision-makers and influencers within target organizations.

• Engage prospects to understand their needs, challenges, and compatibility with our products/services.
• Qualify leads based on pre-established criteria and prioritize them for further engagement.

• Schedule high-quality appointments, demos, or meetings with qualified leads for the sales team.
• Maintain detailed and accurate records of interactions and appointments in the CRM system.

• Manage and nurture relationships with potential clients, ensuring a seamless experience throughout the lead qualification process.
• Leverage relationship-building skills to drive meaningful connections.

• Work closely with sales and marketing teams to align strategies and refine messaging.
• Share insights and feedback gathered during prospect interactions to improve outreach and targeting.

• Stay informed on industry trends, competitor activities, and market conditions.
• Refine outreach strategies to enhance lead conversion rates.

• Bachelor’s degree in Business Administration, Marketing, or a related field (preferred).

• 1-3 years in outbound sales, lead generation, or customer-facing roles, with telemarketing, inside sales, or direct sales experience being an advantage.

• Communication: Exceptional verbal and written communication skills, with the ability to convey value propositions effectively.
• Sales Acumen: Solid understanding of sales processes, lead qualification, and pipeline management.
• Tech Proficiency: Familiarity with CRM tools (e.g., Salesforce, HubSpot) and communication platforms.
• Resilience: Positive attitude, persistence in outreach, and ability to handle rejection professionally.
• Collaborative Mindset: Strong interpersonal skills and ability to work effectively with cross-functional teams.

• Opportunity to play a critical role in driving business growth.
• Collaborative and innovative work environment.
• Competitive compensation and opportunities for professional development.