Develop and execute performance marketing strategies across Meta Ads, Google Ads, audio platforms, and other digital channels to drive customer acquisition.
Leverage SEO, referrals, and affiliate marketing to expand reach and acquire new users cost-effectively.
Oversee and coordinate content creation efforts to ensure alignment with acquisition goals.
Monitor campaign performance metrics and optimize for maximum ROI using data-driven decision-making.
Collaborate with cross-functional teams to align acquisition strategies with overall business objectives.
Identify and test new marketing channels and strategies to drive incremental growth.
Maintain accurate analysis, forecasting, and reporting, providing actionable insights to the business.
Work closely with the website development team to implement data-driven optimizations for improved conversion rates.
Stay updated with industry trends and innovations in digital marketing to ensure best practices are employed.
Job Description: We are seeking a dynamic and results-driven Acquisition Marketing Manager to lead our customer acquisition initiatives. This role requires expertise in performance marketing, SEO, and affiliate marketing, as well as the ability to collaborate with cross-functional teams and drive data-driven strategies.
Experience Requirements:
Key Responsibilities:
Develop and execute performance marketing strategies across Meta Ads, Google Ads, audio platforms, and other digital channels to drive customer acquisition.
Leverage SEO, referrals, and affiliate marketing to expand reach and acquire new users cost-effectively.
Oversee and coordinate content creation efforts to ensure alignment with acquisition goals.
Monitor campaign performance metrics and optimize for maximum ROI using data-driven decision-making.
Collaborate with cross-functional teams to align acquisition strategies with overall business objectives.
Identify and test new marketing channels and strategies to drive incremental growth.
Maintain accurate analysis, forecasting, and reporting, providing actionable insights to the business.
Work closely with the website development team to implement data-driven optimizations for improved conversion rates.
Stay updated with industry trends and innovations in digital marketing to ensure best practices are employed.