Marketing Specialist

Position: Marketing Specialist
Job Description:
A Marketing Specialist is responsible for the development, drafting, and implementation of marketing, promotion, and sales programs in alignment with local market practices and regulations.

Key Functions:

1. Marketing Program Development:

   • Participate in creating, drafting, and implementing marketing, promotional, and sales programs tailored to the Albanian market.

2. Market Research:

   • Conduct market research specific to Albania, design and prepare surveys, and perform direct interviews with participants.

3. Event Coordination:

   • Organize and manage activities such as conferences, presentations, seminars, and other logistics-related events within the local context.

4. Content Creation:

   • Assist in preparing, composing, modifying, and drafting marketing and promotional materials relevant to the Albanian audience.

5. Program Implementation Monitoring:

   • Follow up on the implementation of marketing, promotional, and sales programs. Gather information on progress and compile corresponding reports.

6. Advertising Campaign Management:

   • Develop, draft, and implement advertising campaigns suitable for the Albanian market.
   • Ensure procurement of materials for advertising campaigns and maintain relationships with suppliers.
   • Coordinate and maintain relationships with third parties contracted for campaign execution.
   • Develop and maintain media plans for campaigns, ensuring full execution per contractual terms. Monitor the implementation of media plans by suppliers.

7. Administrative Support:

   • Organize meetings, gatherings, and negotiations (internal and external), keep minutes and official records, and document them.
   • Safeguard and maintain documentation for the Marketing and Promotion Department.
   • Act as an intermediary with third parties regarding departmental activities.

8. Company Objectives:

   • Work towards achieving the company’s marketing objectives, ensuring compliance with local industry standards.

9. Communication:

   • Prepare press releases, company news updates, and announcements for company events.
   • Update company news on the company website and social media platforms.

10. Marketing Materials Management:

• Prepare materials such as brochures, leaflets, and promotional files, ensuring distribution aligns with marketing programs and resonates with the Albanian audience.
• Draft, edit, and format texts and written materials.

1. Supervisor Assistance:

• Assist direct supervisors in developing and drafting plans, projects, and other marketing materials.

1. Procurement Activities:

• Conduct procurement inquiries, gather offers, negotiate prices, and ensure quality product acquisitions as per company requirements.
• Ensure the lowest possible prices and highest quality products or services in the market.

1. Reporting:

• Provide daily reports on tasks and objectives achieved, sent via email.
• Submit end-of-month reports on the fulfillment of individual objectives.
• Provide feedback on programs, projects, tasks, and other activities upon request.

1. Cultural Promotion:

• Promote and educate subordinate staff and colleagues about company culture. Utilize contacts and meetings to spread the company’s values.

1. Additional Responsibilities:

• Perform other tasks as assigned by the Company Administrator or Marketing Director.

Qualifications:

• Educational Background:

  • Bachelor's Degree in Marketing, Communication Sciences, Arts, Social Sciences, Computer Science, Information Technology, Economic Informatics, or related fields.
  • Master’s Degree is preferred.

• Work Experience:

  • Minimum of 5+ years of experience in marketing or related fields.

• Language Proficiency:

  • Proficiency in English is required. Knowledge of Italian or other languages is advantageous.

• Technical Skills:

  • Digital Marketing: Experience with digital marketing campaigns, including Google Ads and social media platforms.
  • Data Analysis: Proficiency in Excel and strong analytical skills.
  • Website Management: Ability to manage and update websites with SEO optimization.
  • SEO/SEM: Knowledge of search engine optimization and search engine marketing.
  • Marketing Tools: Familiarity with CRM systems and marketing automation tools.
  • Design Skills: Basic skills in Adobe Suite or similar tools are a plus.

• Soft Skills:

  • Communication: Strong verbal and written communication skills.
  • Organizational Skills: Ability to manage multiple projects and meet deadlines effectively.
  • Team Collaboration: Capable of working well in a team environment.

Working Conditions:

• Start Date: TBD
• Workplace: Tirana
• Contract Duration: 2 Years
• Standard Work Hours/ Weekly: 8 hours/day, 40 hours/week.
• Work Schedule: Monday to Friday, 08:30–17:00, with a lunch break (13:00–14:00). Saturdays are rotational (08:30–13:30). Sundays are off.
• Paid Leave: Paid leave includes 22 annual days, excluding public holidays.
• Notice Period:
  • 5 days during the probation period.
  • 2 weeks after the first 3 months up to 6 months.
  • 1 month after 6 months up to 2 years.
  • 2 months 2-5 years.
  • 3 months 5+ years.
• Salary: 1500-2000 Euro

Public Holidays in Albania:

• 01 & 02 January – New Year's Day Celebrations
• 14 March – Summer Day
• 22 March – Nevruz Day
• 01 May – International Workers' Day
• 05 September – Day of the Sanctification of Saint Teresa
• 22 November – Alphabet Day
• 28 November – Flag Day and Independence Day of Albania
• 29 November – Liberation Day
• 08 December – National Youth Day
• 25 December – Christmas
• TBD – Eid al-Fitr
• TBD – Eid al-Adha
• TBD – Official day off from Catholic Easter Sunday
• TBD – Official day off from Sunday of Orthodox Easter

Public holidays vary depending on the lunar calendar.