Digital Marketing and content creator

Position Overview

We are seeking a versatile Digital Marketing Manager & Content Creator to lead our digital presence across all channels. This unique role combines strategic marketing planning with hands-on content creation, requiring someone who can develop data-driven campaigns and execute creative content that resonates with our target audience. You'll be responsible for our complete digital ecosystem from strategy to execution.
Key Responsibilities

Digital Marketing Strategy- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing- Manage and optimize paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, and emerging platforms- Analyze campaign performance using Google Analytics, social media insights, and marketing automation tools- Conduct market research and competitor analysis to identify growth opportunities- Manage marketing budget allocation and track ROI across all digital channels

Content Creation & Production- Create high-quality visual and written content including videos, graphics, blog posts, social media content, and email campaigns- Develop and maintain content calendars across all digital platforms- Produce engaging video content for social media, YouTube, and website use- Design graphics and visual assets using Adobe Creative Suite or similar tools- Write compelling copy for advertisements, social media posts, email campaigns, and website content- Manage photography and videography for product launches, events, and brand storytelling- Stay current with content trends and platform algorithm changes
Social Media & Community Management- Manage and grow company presence across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms- Engage with followers, respond to comments and messages, and build community relationships- Monitor brand mentions and manage online reputation- Develop influencer partnership strategies and manage collaborations- Create and execute social media campaigns that drive engagement and conversions

Analytics & Reporting- Generate regular reports on campaign performance, content engagement, and ROI- Use data insights to optimize content strategy and marketing campaigns- Present monthly performance reviews to leadership team

Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field- 7+years of digital marketing experience with proven track record- Proficiency in Google Analytics, Google Ads, Facebook Business Manager- Strong knowledge of SEO/SEM best practices and social media marketing- Experience with email marketing platforms (Mailchimp, Constant Contact, etc.)- Excellent analytical skills and data-driven decision making- Strong project management and communication skills
Preferred Qualifications- Google Ads and Analytics certifications- Experience with marketing automation tools (HubSpot, Marketo)

Salary- ₹ 50-75k Negotiable if skill set is met with requirements. Office time: 10am to 6pm