Sales EnSales Engineergineer

Position / Job Title: Sales Engineer
Designation: Sales Engineer
Function: Sales
Department: Sales
Reporting To (Title): Branch Manager/ Branch Sales Manager/ Business Development Manager
Superior’s Superior (Title): Regional Manager

Key Performance Indicators (KPI)/Goals Setting:

• Drive sales of industrial equipment (printers or similar capital goods) in an assigned territory.
• Operate out of the branch office or as a resident sales engineer depending on the location.
• Focus on growing sales for the area assigned, including managing the existing customer base and acquiring new customers.
• Conduct customer training and seminars for both existing and new products or features.
• Make regular visits to key clients to strengthen relationships and ensure customer satisfaction.
• Gather and analyze competitor information and convert opportunities into new accounts.
• Secure repeat orders and build strong long-term customer relationships.

Sales and Territory Management:

• Submit daily, weekly, and monthly sales reports to the Branch Manager/Branch Sales Manager/Business Development Manager.
• Take full ownership of the resident location's sales activities, if operating from a remote site.
• Ensure timely payment collection according to agreed purchase order terms.
• Collect necessary forms (e.g., C forms) within the prescribed timelines.
• Conduct thorough territory coverage, including customer visits, lead generation, and follow-ups.
• Plan sales activities to maximize resource efficiency and optimize tour planning.
• Achieve assigned sales targets, including units sold, target sectors covered, price realization, customer satisfaction, and on-time payment collection.
• Provide after-sales support to customers, including assisting with product installations and addressing service concerns.
• Ensure all necessary regulatory and statutory compliance updates are completed regularly.
• Stay updated on products, market trends, and competitor activity.

General Academic:

• Diploma or Bachelor’s Degree in Electrical or Electronics Engineering

Behavioral Skills:

• Strong communication skills
• Excellent selling abilities
• Proficient in customer management

Professional Skills:

• Experience in technical sales, preferably capital goods sales
• Direct sales experience in industrial sectors
• Knowledge of the assigned territory and market

• Managerial: Not specified
• Technical: At least 2 years
• Total: Minimum 2 years in relevant industry (Printing/Packaging/Industrial Equipment)

• Minimum 24 years

• Strong communication skills
• Pleasing personality
• Self-motivated and a positive attitude