General Manager

Job Description

Position: General Manager

Reporting To: Chief Executive Officer (CEO)

Role Overview

We are seeking a highly experienced and commercially driven General Manager to lead and manage insurance brokerage operations. The ideal candidate will have strong expertise in both retail and corporate insurance, with proven leadership in driving revenue growth, managing P&L responsibilities, and building scalable business operations.

This role requires a hands-on leader capable of executing strategic initiatives, managing sales-driven teams, improving operational efficiency, and delivering measurable business results.

Ideal Candidate Summary

The ideal candidate will be a hands-on insurance brokerage leader with strong industry knowledge and leadership capabilities. The individual should have experience managing brokerage operations, driving sales performance, optimizing profitability, and leading operational transformation.

The candidate must be able to execute strategies quickly, manage teams effectively, and drive measurable business outcomes.

Education & Professional Qualifications

Education

Bachelor’s Degree in Business Administration, Finance, Insurance, Risk Management, or a related field.

Professional Certifications

Cert CII (Chartered Insurance Institute – UK) or equivalent – Mandatory

ACII certification – Strongly preferred

Additional professional development in insurance, brokerage operations, sales leadership, or digital distribution is an advantage.

Specialized Insurance Knowledge (Mandatory)

Retail Insurance Expertise

Strong hands-on knowledge of retail insurance brokerage operations including:

Motor insurance

Medical insurance

Personal lines

SME retail insurance products

Pricing strategies

Insurer negotiations and placements

Commission structures

Policy renewals and client retention

Corporate Insurance Expertise

Strong knowledge of corporate insurance placements including:

Commercial lines insurance

SME and corporate risk placements

Risk structuring and policy placement

Renewal management

Negotiations with insurance providers

Regulatory & Compliance Knowledge

Strong understanding of insurance broker regulations and compliance frameworks

Experience with GCC or Bahrain regulatory environments is preferred.

Financial & Commercial Understanding

Knowledge of brokerage financial drivers, including:

Revenue mix

Commission models

Margin optimization

Profitability management

Digital Insurance Knowledge

Practical understanding of digital insurance distribution including:

Insurance aggregator platforms

Online insurance sales journeys

Digital marketing funnels

E-commerce insurance models

Experience Requirements

Senior Leadership & P&L Accountability

Minimum 5 years of senior management experience within an insurance brokerage.

Previous roles may include:

General Manager

Managing Director

Deputy GM

Head of Brokerage

Head of Sales

Head of Broker Operations

Proven experience managing brokerage P&L responsibilities, including:

Revenue growth

Cost management

Profitability improvement

Commission structure optimization

Experience in building and scaling brokerage operations, including:

Start-up or early-stage businesses

Turnaround environments

Growth-stage brokerage firms

Execution-Focused Leadership

The ideal candidate should demonstrate:

Strong decision-making and action-oriented leadership.

Ability to take ownership and drive initiatives independently.

Capability to make timely and strategic business decisions.

Proven ability to identify operational challenges and implement effective solutions.

Sales & Telesales Leadership

Strong sales-driven mindset with deep understanding of brokerage sales performance.

Experience managing retail insurance sales teams, including:

Telesales call centers

Sales KPI tracking

Incentive structures

Conversion optimization

Ability to:

Motivate and manage sales teams

Improve revenue per agent

Drive consistent sales performance

People & Process Management

Strong leadership capability to build a performance-driven culture.

Experience managing large teams and addressing underperformance effectively.

Proven ability to design practical and revenue-generating operational processes.

Experience building scalable brokerage platforms and operational systems.

Strategic & Digital Growth Exposure

Experience or exposure to:

Launching or managing insurance aggregator platforms

Digital insurance distribution channels

Online lead generation and digital sales models

Digital marketing strategies for insurance sales

Ability to convert digital initiatives into measurable revenue growth.