Digital Demand Generation Manager

Location: Bangalore

Experience: 5–8 Years

Department: Enterprise Solutions Group (ESG)

Role Category: Strategy & Demand Generation (Individual Contributor/Lead)

We are looking for a strategic Digital Demand Generation Manager to build a scalable digital pipeline engine that fuels our enterprise sales growth. This role is designed for a strategy-first marketer who can expand our footprint across strategic accounts and regions. You will be responsible for campaign architecture, enterprise lead generation, and pipeline creation in high-alignment with the Sales and Business Development teams.

Note: Technical execution (SEO, Web, Marketing Automation) is handled by external agencies; this role focuses on strategy, campaign performance, and revenue contribution.

Experience: 5–8 years in Digital Marketing/Demand Generation specifically within the IT/Software services industry.

ABM Expertise: Proven track record of running successful Account-Based Marketing campaigns for enterprise-level clients.

Ecosystem Familiarity: Prior experience marketing enterprise solutions such as DevOps, ITSM, Cloud, and AI.

Analytical Power: High comfort level with pipeline metrics, CRM data (Salesforce/HubSpot), and revenue attribution models.

Communication: Executive-level presence with the ability to influence internal stakeholders and manage external agency partners effectively.

Education: Bachelor’s or Master’s degree in Business, Marketing, or a relevant technical field.

Design and execute end-to-end digital demand generation programs to create high-value enterprise opportunities.

Drive the generation of Marketing Qualified Leads (MQLs) with a high conversion rate into the sales pipeline.

Architect multi-channel campaigns across LinkedIn, Google Ads, industry newsletters, and targeted email outreach.

Collaborate with the Sales team to identify and tier target enterprise accounts.

Execute "One-to-Few" and "One-to-One" ABM campaigns via digital platforms, webinars, and exclusive industry events.

Penetrate and drive engagement within key buying groups (C-Suite and VP levels) inside strategic accounts.

Direct and manage external vendors responsible for Website, SEO, and Marketing Automation.

Ensure agencies deliver measurable outcomes, including traffic quality, conversion rate optimization (CRO), and overall ROI.

Work in lockstep with Enterprise Sales and BDM teams to ensure lead follow-up and pipeline velocity.

Run co-marketing campaigns around strategic partner ecosystems, including Atlassian, AWS, Salesforce, GitHub, and ServiceNow.

Track, optimize, and report on key metrics: Lead-to-Opportunity conversion, Cost Per Lead (CPL), and Pipeline Contribution.

Provide monthly "Marketing-to-Revenue" performance reports to the leadership team.